Under new ownership, Yardley wanted to revitalize its brand into more a contemproary look and feel to attract a growing younger market share.
We worked with them to create several new concepts with various themes that attracted the target audience.




Faced with a dropping market share to rival brands, we created a new contemproary talcum powder concept for women.

Asked to create a new range of product for the permium market. We created several options following a green eco-friendly theme.



Asked to create a premium segmetn perfume. We created Basik, the essence of life, clean sophisticated and simple on the outside, but the inner carton bring out the wild passion that exist with us.



Based on the concept of pure in a spiritual, hygenic, and evironmental sense. We created the branding inspired from a leaf, a symbol of growth or decay as you may choose
Spring is in the air... a clean free whiff




Back to nature, we were inspired by the different symbolism present in the ancient African culture, and decided to create a perfume based on one of the symbols.

